Mark is a global speaker and expert in the field of Digital Asset Management. Over the last 18 years, he has provided consultancy in media-rich applications and services for government, charities, corporations and not for profit organisations drawing on his background in publishing, advertising, and marketing. He provides independent vendor-agnostic consultancy services and strategic expertise in Digital Asset Management, Multi-Channel Content Development, Taxonomy, and Metadata.
Mark has reviewed over 100 DAM systems for his consultancy services, and in his role as a thought leader in DAM and as the former President of the DAM Foundation. Mark has advised a number of DAM consultants and integrators in terms of digital projects. product development, content marketing and business roadmap.
Ten Core is a standard–possibly the only recognised standard–in the Digital Asset Management industry. in 2014, discussions between leading industry professionals and the DAM Foundation led to “The Ten Core Characteristics of a DAM System”, an agreed and conclusive list of functionality necessary for software to be truly considered Digital Asset Management software. IQ Equity devised a certification process and in collaboration with the DAM Foundation, have accredited 35 vendors since September 2014. Ten Core is accepted as a reference point for DAM functionality by DAM professionals and the vendor community. Users can look to it for guidance and vendors can reference it to demonstrate competence.